The Listing Plan of Action

Our Objectives Are the Following:

  • To assist in getting as many qualified buyers as possible into your home until it is sold.
  • To communicate to you weekly the results of our activities. We will call you weekly to communicate what we are doing to get your house sold.
  • To assist you in negotiating the highest dollar value … between you and the buyer.

The Following Are the Steps We Take to Get a Home Sold … the “Pro-Active Approach”:

  1. Submit your home to our local Multiple Listing Service.
  2. Price your home competitively … to open the market vs. narrowing the market.
  3. Promote your home to our office of over 190 agents,  as well as leverage the top real estate websites to provide MAXIMUM EXPOSURE for your home:
    • Premier Agent
    • Social Media including LinkedIn, Facebook, Twitter
    • 350  top-rated home search websites
  4. Develop a list of features of your home for the Brokers to use with their potential buyers.
  5. Hire a professional photographer, using High Definition photography, using only the highest quality photographs, resulting in more buyers and more showings for your home.
  6. Include your home in our targeted proprietary email marketing program, sent regularly to our personal database of over 3,000 past clients and potential buyers.
  7. Suggest and advise as to any changes you may want to make in your property to make it more saleable.
  8. Constantly update you as to any changes in the marketplace.
  9. Prospect 3 hours per day each, personally contacting other top agents, past clients, and associates, and key target neighborhoods to locate qualified potential buyers.
  10. Contact over the next seven days … our buyer leads, sphere of influence and past clients for their referrals and prospective buyers.
  11. Add additional exposure through a professional sign (if applicable) and lock-box.
  12. Whenever possible, pre-qualify the prospective buyers.
  13. Keep you aware of the various methods of financing that a buyer might want to use.
  14. When possible have the cooperating Brokers in the area tour your home, email features sheet to top producing agents.
  15. Follow-up on the salespeople who have shown your home for their feedback & response.
  16. Assist you in arranging interim financing … if necessary.
  17. Represent you on all offer presentations … to assure you in negotiating the best possible price and terms.
  18. Handle all the follow-up upon a contract being accepted … all mortgage, title and other closing procedures.
  19. Deliver your check at the closing.